Continue reading “Social Media Is A Clear Driver Of Social Media Traffic”

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Despite being one of the oldest online marketing strategies, email marketing is still as effective as ever. Email marketing has delivered the best marketing results but is also the preferred method to contact customers. According to the infographic below 95% of internet users have an email address. Email also outperforms social media for lead nurturing and conversion. 75% of email users check their email every day, making it easier to stay up-to-date on the best specials.
Continue reading “Inbox (1): Email Marketing + Your Business = Success”

Everything is always evolving. We aren’t driving Model Ts anymore, and I don’t see anyone using a flip phone (except my grandmother). Just like cars and technology, marketing is always evolving. More importantly, like a lot of things today, marketing has gone digital. Print and magazine ads are still popular (don’t get me started on radio), but the main focus is online marketing. Online marketing is hard to ignore especially when over 3 billion people are on the internet (40% of the world’s population). Do I have your attention yet?
Continue reading “Hello Marketing, Welcome to 2015”

Competition is everywhere. Every business in the world has some form of competition. Some studies suggest competition is a good thing because it gets the business to work a lot harder for their customers. This ensures that the consumer gets the best product or service. If the customer doesn’t find that then there is another business to offer a similar service. If Starbucks messes my coffee up then I’ll go down the street to Dunkin Donuts. So is good service the secret to beating the competition? Well, good service doesn’t hurt but there are defiantly some other keys to beating the competition.
Continue reading “You’re Awesome. They Aren’t. Guide To Beating The Competition”

Technology can be the best thing for a small business. But technology is only useful when you use it in the right way. Webpages are the best resource for your customers to find you online. For someone just getting started, or someone looking to have a site designed, all the technical jargon can be overwhelming. Let’s go over some of the basics to get you started.
Continue reading “Website Definitions: Glossery of terms you should know”

I just bought new tires for my car. I don’t think I’ll put them on, though because that would take too long.
That sounds ridiculous, right?
What if I told you that businesses use this excuse every day.
“I just made this social media account for my business”. “I don’t think I’ll post on them, though because that would take too long”.
Social media is too important to ignore, especially in today’s tech age. Social Media is also something that is easily overlooked in everyday tasks. Let’s go over social media’s impact because just like tires social media can help take you somewhere.
Continue reading “Don’t Get Left Behind. Use Your Social Media Right.”