Top 5 Most Talked About Automotive Topics at CES 2017

Automotive Innovation Generates Industry Buzz

At the beginning of every year, the most innovative consumer electronics companies in the world gather in Las Vegas to unveil and compete for buzz around their latest creations. In recent years, as automobiles have continued to look more like consumer electronics than mere transportation options, the Consumer Electronics Show (CES) has become the backdrop for the latest innovations in the automotive industry – setting the pace for new vehicle and industry developments we can expect to see over the course of this year’s international auto shows. Continue reading “Top 5 Most Talked About Automotive Topics at CES 2017”

How to Optimize Your Auto Repair Website for the Voice Search Trend

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Voice search is the act of using a “digital assistant” to search for a piece of information on the internet. It is a trend that we largely started to see in 2015 and has been steadily rising ever since.

Many brands have launched AI (artificial intelligence) digital assistants, some of the most popular being Amazon’s Alexa, Microsoft’s Cortana, Apple’s Siri and Google’s Google Assistant. Originally, digital assistants were found in smartphones. But now these companies are also offering voice-activated devices (or speakers) that are used for voice search in the home. The devices are spreading the reach of digital assistants past smartphones and into the homes of consumers.

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Google My Business Releases Photo Insights

Compare Your Auto Shop’s Google My Business Photo Views to Your Competition

On December 15, 2016, Google released the addition of a “photo insights” metric to the Google My Business dashboard. Google summarized the Insights update with the statement, “Insights are now available for photos. See how your photos perform compared to photos of businesses like yours.”

It is important for your auto shop to understand this new metric and how to view it in your Google My Business dashboard. Continue reading “Google My Business Releases Photo Insights”

Auto Repair Blog Tips for Busy Mechanics

Auto Repair Blogs Can Bring More Customers Than Word-of-Mouth

As a mechanic, you most likely don’t know the first thing about writing a blog post. You probably also don’t think that you have extra time in the day to spend on blogging. In all honesty, it is just another thing to put on your daily to-do list, but it is extremely important for you to constantly update your website with unique content.

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Google My Business Tips for Auto Repair Shops

3 Reasons Auto Shops Need Google My Business Listings

In the digital world that we all live in today, “Google it” is a far too familiar phrase. As the owner of an auto shop, do you ever wonder why your company never shows up in online searches? Maybe the cost of online marketing seems too expensive or maybe you simply don’t know the first step to take. No matter what the excuse, Google My Business is an important tool to use to ensure that your auto shop pops up when a potential customer is having car troubles. Discover three reasons that your auto shop should be using Google My Business: Continue reading “Google My Business Tips for Auto Repair Shops”