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There is no denying the power of word-of-mouth. Whether you opened your shop fifty years or five weeks ago, referrals and recommendations from customers, friends or family members have kept your doors open – and your bays full.While word-of-mouth keeps business coming in, it’s also one of the most-common reasons shops fail to grow to their full potential.
Continue reading “What All Auto Repair Shops Need to Know About Word-of-Mouth”
Remember when customers used phonebooks to find you? You know, those brightly-colored yellow books that used to be our go-to resource for local services? For years, simply paying for your listing in the yellow pages was enough to keep the business coming in. It seems like that all changed overnight, as there is no arguing the Internet forever transformed the way customers search for, find, evaluate and ultimately decide on a local service provider to do business with.
Continue reading “The 10 Most Important Online Directories for Your Auto Repair Shop”
A lot of small business owners are nervous to make the move away from traditional marketing and towards digital marketing for their auto shops. And while word of mouth and some traditional marketing are beneficial for your small business, you can’t argue against the facts.
Continue reading “Digital Marketing Vs Traditional Marketing: Winner Takes All”
Getting traffic to your website is only half the battle – once visitors are there, it’s important to keep them from navigating away to other sites. Website designers call this the ‘bounce rate‘ – the percentage of users who leave your website without navigating through your content, clicking on other pages or checking out your links.