RocketLevel – Page 73616 – Your SUPER-powered WP Engine Blog

September 15, 2016

7 Free Tools to Evaluate Your Auto Repair Shop’s Website

How to Evaluate Your Auto Repair Shop’s Website

Whether you launched your auto repair shop’s website before Google became the most popular search engine in the world (2010), or you recently launched a responsive website to better serve the growing number of mobile and tablet users visiting your website, it’s a good idea to regularly review the health of your auto repair shop’s website to better understand the factors Google and other search engines use to determine how to rank your Web pages against the keywords and phrases consumers use to search for auto repair services in your local area. Continue reading “7 Free Tools to Evaluate Your Auto Repair Shop’s Website”

August 30, 2016

If You Don’t Have A Website, You Don’t Exist

Your Location is Important Online Too

Would you rather have your shop located on a busy street that runs through the heart of your town, or on a dead end road on the outskirts somewhere? Do you have signs outside your shop, or do you leave people guessing about what you actually do behind those bay doors they drive by every day? The answers to both of these questions are obvious. Of course you want to be in a busy location, where potential customers see you and know you are in a convenient location for their eventual car repair and vehicle maintenance needs. Continue reading “If You Don’t Have A Website, You Don’t Exist”

August 29, 2016

Returning Customer or New Customer: Who is More Important?

Customer Retention & Customer Acquisition

Becoming a car owner means you’re also about to become an auto shop customer. The two go hand-in-hand: car owners understand that before too long, their car is going to need maintenance. It’s only normal for someone to want a reliable repair shop to service their car for regular maintenance when needed. Through the years, repair shops have developed a bad reputation for being untrustworthy and taking advantage of customers. Continue reading “Returning Customer or New Customer: Who is More Important?”

August 25, 2016

The Pros and Cons of Direct Mail Campaigns

Direct mail campaigns have long been a tried and true method of marketing for small businesses. But with the rise of the internet, you may have heard of some companies turning away from direct mail and other types of traditional marketing. That probably hasn’t stopped the number of ads that come through your mailbox, though. And there’s a simple reason for that: direct mail campaigns work.

Continue reading “The Pros and Cons of Direct Mail Campaigns”

August 24, 2016

Top 5 Things Auto Shops Need To Know About Customers

Understanding Your Customer

Most car owners typically don’t think about their car’s daily needs or regular maintenance until something breaks. Suddenly, all of their fears and worries come to life and they panic. They begin to think about all that could go wrong including:

Continue reading “Top 5 Things Auto Shops Need To Know About Customers”

August 23, 2016

What All Auto Repair Shops Need to Know About Word-of-Mouth

How Word-of-Mouth Has Changed

There is no denying the power of word-of-mouth. Whether you opened your shop fifty years or five weeks ago, referrals and recommendations from customers, friends or family members have kept your doors open – and your bays full.While word-of-mouth keeps business coming in, it’s also one of the most-common reasons shops fail to grow to their full potential.

Continue reading “What All Auto Repair Shops Need to Know About Word-of-Mouth”

August 19, 2016

The 10 Most Important Online Directories for Your Auto Repair Shop

Why Your Auto Repair Shop Needs Online Directories

Remember when customers used phonebooks to find you? You know, those brightly-colored yellow books that used to be our go-to resource for local services? For years, simply paying for your listing in the yellow pages was enough to keep the business coming in. It seems like that all changed overnight, as there is no arguing the Internet forever transformed the way customers search for, find, evaluate and ultimately decide on a local service provider to do business with.

Continue reading “The 10 Most Important Online Directories for Your Auto Repair Shop”

May 31, 2016

SEO and PPC – The Fight for the Top Spot

People are searching online for auto repair services every day. Google’s own research shows that 50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer or tablet did the same.

As we’ve discussed before, no matter what your marketing strategy is, it’s important to be at the top of search engines results. And while SEO and PPC will get you to that top spot, as a small business owner you have to determine which avenue is better for your auto shop.

Continue reading “SEO and PPC – The Fight for the Top Spot”

May 24, 2016

Digital Marketing Vs Traditional Marketing: Winner Takes All

A lot of small business owners are nervous to make the move away from traditional marketing and towards digital marketing for their auto shops. And while word of mouth and some traditional marketing are beneficial for your small business, you can’t argue against the facts.

Continue reading “Digital Marketing Vs Traditional Marketing: Winner Takes All”

May 21, 2016

How to Keep Visitors on your Website

Getting traffic to your website is only half the battle – once visitors are there, it’s important to keep them from navigating away to other sites. Website designers call this the ‘bounce rate‘ – the percentage of users who leave your website without navigating through your content, clicking on other pages or checking out your links.

Continue reading “How to Keep Visitors on your Website”