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Don’t worry, your phone is not becoming HAL 9000, from “2001: A Space Odyssey” now that voice search is becoming the norm. It was only 2011 when we were first introduced to Siri, iPhone’s personal assistant that regularly answered the question, “What’s the weather today, Siri?” Continue reading “Voice Search Gaining in Popularity, Accuracy”
One of the fastest growing search trends is an increase in ‘near me’ searches. It’s no surprise that these searches have increased, most people want to find the most convenient business for their needs. As people change the way they search, search engines, which I will now just refer to as Google, have also had to adjust. Searching habits have changed nearly as often as Google has updated its algorithms and search layouts. Search engines have always had the goal of providing users with the most relevant search results which is why they also adjusted their search results. If a user is looking for an auto shop, they will no longer be directed to the “Best Auto Repair Shop” that is 50 miles away. Continue reading “The Growth of “Near Me” Searches”
We’ve been getting a lot of questions about how auto repair shops can improve their SEO – or more-specifically, how they can get their Web pages to rank higher in search results for the most-popular keywords and phrases consumers use to search for local auto repair services. This question is far more complicated than it sounds. If there were a quick and easy way to improve the rank of your Web pages, you would already know about it. There are literally thousands of SEO tips and tricks you could implement to help improve the ranking of your pages, which is why we recommend you increase your knowledge of SEO or hire a resource to help you manage this effort on an ongoing basis. Continue reading “5 Quick Tips To Improve Your Auto Repair SEO”
Whether you launched your auto repair shop’s website before Google became the most popular search engine in the world (2010), or you recently launched a responsive website to better serve the growing number of mobile and tablet users visiting your website, it’s a good idea to regularly review the health of your auto repair shop’s website to better understand the factors Google and other search engines use to determine how to rank your Web pages against the keywords and phrases consumers use to search for auto repair services in your local area. Continue reading “7 Free Tools to Evaluate Your Auto Repair Shop’s Website”
Would you rather have your shop located on a busy street that runs through the heart of your town, or on a dead end road on the outskirts somewhere? Do you have signs outside your shop, or do you leave people guessing about what you actually do behind those bay doors they drive by every day? The answers to both of these questions are obvious. Of course you want to be in a busy location, where potential customers see you and know you are in a convenient location for their eventual car repair and vehicle maintenance needs. Continue reading “If You Don’t Have A Website, You Don’t Exist”
Becoming a car owner means you’re also about to become an auto shop customer. The two go hand-in-hand: car owners understand that before too long, their car is going to need maintenance. It’s only normal for someone to want a reliable repair shop to service their car for regular maintenance when needed. Through the years, repair shops have developed a bad reputation for being untrustworthy and taking advantage of customers. Continue reading “Returning Customer or New Customer: Who is More Important?”
Direct mail campaigns have long been a tried and true method of marketing for small businesses. But with the rise of the internet, you may have heard of some companies turning away from direct mail and other types of traditional marketing. That probably hasn’t stopped the number of ads that come through your mailbox, though. And there’s a simple reason for that: direct mail campaigns work.
Continue reading “The Pros and Cons of Direct Mail Campaigns”
Most car owners typically don’t think about their car’s daily needs or regular maintenance until something breaks. Suddenly, all of their fears and worries come to life and they panic. They begin to think about all that could go wrong including:
Continue reading “Top 5 Things Auto Shops Need To Know About Customers”
There is no denying the power of word-of-mouth. Whether you opened your shop fifty years or five weeks ago, referrals and recommendations from customers, friends or family members have kept your doors open – and your bays full.While word-of-mouth keeps business coming in, it’s also one of the most-common reasons shops fail to grow to their full potential.
Continue reading “What All Auto Repair Shops Need to Know About Word-of-Mouth”
Remember when customers used phonebooks to find you? You know, those brightly-colored yellow books that used to be our go-to resource for local services? For years, simply paying for your listing in the yellow pages was enough to keep the business coming in. It seems like that all changed overnight, as there is no arguing the Internet forever transformed the way customers search for, find, evaluate and ultimately decide on a local service provider to do business with.
Continue reading “The 10 Most Important Online Directories for Your Auto Repair Shop”