Direct mail campaigns have long been a tried and true method of marketing for small businesses. But with the rise of the internet, you may have heard of some companies turning away from direct mail and other types of traditional marketing. That probably hasn’t stopped the number of ads that come through your mailbox, though. And there’s a simple reason for that: direct mail campaigns work.

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How Word-of-Mouth Has Changed

There is no denying the power of word-of-mouth. Whether you opened your shop fifty years or five weeks ago, referrals and recommendations from customers, friends or family members have kept your doors open – and your bays full.While word-of-mouth keeps business coming in, it’s also one of the most-common reasons shops fail to grow to their full potential.

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