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Whether you’re a new business owner or a veteran business owner, you should never underestimate the power of marketing. Technology has grown so quickly that information can be transmitted instantly across the planet with the click of a button. So how can you make sure that information about your auto shop gets spread effectively?
Continue reading “4 Marketing Tips To Improve Your Business”
Your homepage is undoubtedly the most important page on your website because you only get to make a first impression once.
Continue reading “5 of the Best Website Homepage Design Examples”
Google, Yahoo, Bing, etc. The list goes on…
Whether its search engine optimization (SEO) or search engine marketing (SEM), it’s all about search engines! And if you’ve been keeping up with our previous blog posts, you know how big of a deal search engines are to online marketing.
But do we really know how they operate?
Every year MOZ conducts a survey over a sample size of more than 150 SEO experts to see what features they notice that high-ranking websites have in regard to Google’s search engine. Here are the 3 biggest factors that I took away from that survey:
With about 1 billion websites on the internet, it seems almost impossible to make yours stand out. SEO stands for Search Engine Optimization and it’s the best way to make your website easier to find. Search engines like Google, Yahoo, and Bing all rank websites by keywords and popularity. If you have an auto shop in Orlando, Flordia and I go to Google and look up auto shops in Orlando, FL your website should pull up. Search engines send “robots” that check your website and if it’s optimized and fits the keywords searched then it will be on the first page. I know all this talk of “robots” and SEO can get confusing, lets look at 5 strategies for SEO to clear some things up.
Continue reading “5 SEO Strategies Every Company Needs To Master”
Do you use Facebook, Twitter, Instagram, Google+, or any other type of social media to promote your shop? If you do, then you can definitely understand how terrifying it would be if someone hacked into all of your accounts. Social media hackings are so common nowadays that it would irresponsible to not protect your accounts.
Continue reading “3 Tips to Help Protect Your Social Media Accounts”
The internet is a very informative place where customers can find out just about anything. One of the first steps in the buying process is a quick search of the prospect business on the internet. From there, customers can find out a lot of things about that business that could determine if they purchase the product or service. “Negative reviews can have massive effects because everyone loves knowing about the experiences that other shoppers have had,” explains Kyle Willis, CEO of No to the Quo. Bad reviews aren’t the end of the world and can actually be a good thing for your business. Let’s explore good ways to handle bad reviews.
Continue reading “He Said, She Said. Guide to Handling Bad Reviews”
Despite being one of the oldest online marketing strategies, email marketing is still as effective as ever. Email marketing has delivered the best marketing results but is also the preferred method to contact customers. According to the infographic below 95% of internet users have an email address. Email also outperforms social media for lead nurturing and conversion. 75% of email users check their email every day, making it easier to stay up-to-date on the best specials.
Continue reading “Inbox (1): Email Marketing + Your Business = Success”