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Do you use Facebook, Twitter, Instagram, Google+, or any other type of social media to promote your shop? If you do, then you can definitely understand how terrifying it would be if someone hacked into all of your accounts. Social media hackings are so common nowadays that it would irresponsible to not protect your accounts.
Continue reading “3 Tips to Help Protect Your Social Media Accounts”
The internet is a very informative place where customers can find out just about anything. One of the first steps in the buying process is a quick search of the prospect business on the internet. From there, customers can find out a lot of things about that business that could determine if they purchase the product or service. “Negative reviews can have massive effects because everyone loves knowing about the experiences that other shoppers have had,” explains Kyle Willis, CEO of No to the Quo. Bad reviews aren’t the end of the world and can actually be a good thing for your business. Let’s explore good ways to handle bad reviews.
Continue reading “He Said, She Said. Guide to Handling Bad Reviews”
Despite being one of the oldest online marketing strategies, email marketing is still as effective as ever. Email marketing has delivered the best marketing results but is also the preferred method to contact customers. According to the infographic below 95% of internet users have an email address. Email also outperforms social media for lead nurturing and conversion. 75% of email users check their email every day, making it easier to stay up-to-date on the best specials.
Continue reading “Inbox (1): Email Marketing + Your Business = Success”
Everything is always evolving. We aren’t driving Model Ts anymore, and I don’t see anyone using a flip phone (except my grandmother). Just like cars and technology, marketing is always evolving. More importantly, like a lot of things today, marketing has gone digital. Print and magazine ads are still popular (don’t get me started on radio), but the main focus is online marketing. Online marketing is hard to ignore especially when over 3 billion people are on the internet (40% of the world’s population). Do I have your attention yet?
Continue reading “Hello Marketing, Welcome to 2015”
Competition is everywhere. Every business in the world has some form of competition. Some studies suggest competition is a good thing because it gets the business to work a lot harder for their customers. This ensures that the consumer gets the best product or service. If the customer doesn’t find that then there is another business to offer a similar service. If Starbucks messes my coffee up then I’ll go down the street to Dunkin Donuts. So is good service the secret to beating the competition? Well, good service doesn’t hurt but there are defiantly some other keys to beating the competition.
Continue reading “You’re Awesome. They Aren’t. Guide To Beating The Competition”
Technology can be the best thing for a small business. But technology is only useful when you use it in the right way. Webpages are the best resource for your customers to find you online. For someone just getting started, or someone looking to have a site designed, all the technical jargon can be overwhelming. Let’s go over some of the basics to get you started.
Continue reading “Website Definitions: Glossery of terms you should know”