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Cars now are more complicated than ever before. They are rapidly growing and becoming more advanced than never before. The car industry, and dealerships/autoshops in particular, are now heavily relying on the internet. The internet is full of information at your fingertips; here is how to use it for your auto shop’s benefit.
Continue reading “Trends in the Auto Repair Industry #4: Independent Auto Shops vs. Dealerships”
A brands is a huge part of getting customers to remember your business, no matter what size your business is. It is a great way to support your small business and create relationships with customers. According to The Business Dictionary, a brand is a unique design, sign, symbol, words or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors.
All great brands consist of a few different things: logo, brand colors, taglines, fonts/typography, “voice”, imagery and a mascot or spokesperson. So how exactly do you build your auto repair shop’s brand? Here are four steps to build your businesses brand no matter how small your company is:
Continue reading “Quick Tips to Build Your Auto Repair Shop’s Brand”
When discussing trends in auto repair, it is important to take a look at the actual drivers behind the wheels. How do these consumers make purchases and how do they view the repair industry overall?
You can’t run an auto shop without the people who support your business. People come in all shapes and sizes, but truly understanding the psychology of your customers/potential customers are key to building a strong lead. Every generation is different, so you need to know how to market to every genre. Here is everything you need to know about the various consumers at your auto shop.
One of the most important aspects of your auto shop’s website is its content. As discussed previously, new content helps SEO. If you add fresh content to your website regularly, Google is likely to rank your auto repair shop’s website higher in search results. It is necessary for you to post new content on a regular basis, using techniques like blogging. Continue reading “Build Your Online Presence With New Content”
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Cars have surely come a long way since the early 1900s when the first automobile was invented. From horse and buggy to self-driving cars, the car industry has taken over the world. Your car is no longer a measly means of transportation, but a car is a means of transportation in which you spend your life in. Here are some recent changes in the industry regarding how people are actually riding in cars today – ridesharing, carsharing and self-driving cars.
Continue reading “Trends in the Auto Industry: Part 2 – How People are Riding in Cars Today”
As a small business trying to market your auto shop you may have heard the term “search engine optimization.” Search engine optimization (or SEO) is key for maximizing your website’s potential. Here’s everything you need to know how search engine optimization (SEO) and how it can help your local auto repair shop’s presence online.
Google, perhaps the most widely-used website around the world, was created in 1996 by two Stanford University Ph.D. students named Larry Page and Sergey Brin. Since 1996, the search engine has blown up and is the No. 1 search engine to find anything and everything on the internet.
An important factor in search engine optimization for your auto shop lies in Google’s local listings, called Google My Business. The mission of Google My Business is to attract new customers with a free local listing on Google. This listing appears when people are searching directly for your business or for a local listing similar to it. It is a great way to get the word out about small business and also is helpful in your search engine ranking. Since the beginning of 2017, Google My Business has undergone some changes. Check out are four changes that will affect your auto shop’s Google My Business listing:
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Where do you start a report about the state of auto repair marketing today? It makes sense that we should first explore how we got here in the first place – so bear with us as we recap a brief history of the auto repair industry (and if you’re interested in a more-extensive overview of the history of auto repair in the U.S., you may want to check out our separate report, The History of Auto Repair in America).
Is your goal to get more business and grow your auto repair shop? For most auto repair shops, this is a common goal, but if every auto shop has the same goal, how does your shop differentiate itself from the competition? The answer is simple – online marketing.