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The Most Popular Vehicles By State

Let’s face it, knowledge is power. Especially in business because if you know something your competitor doesn’t then you have a leg up. In today’s age, everything is data driven. Since we have the internet, we can pretty much get data on anything. Data isn’t just what happened in the past, it could help you predict the future. This study of the most popular cars was done in 2014, but that doesn’t mean it’s useless. It could help tell us something about 2015 and exactly what car you might be seeing the most of in your shop.

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4 of The Best Ways To Deal With Angry Customers

Carshop

Okay, we’ve all been there. If you’re lucky enough to have never dealt with an angry customer then you might not know how frustrating it is to keep your mouth shut. Day to day in the shop you’ll be dealing with customers of all kinds, happy and mad. It’s important for your business and your future customers that you learn how to deal with problems. The “I’m so sorry, but…” “What we can do is…” “I know you’re upset and…” is a good start, but it isn’t enough. Let’s get started.

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How To Market Your Service To Every Generation

In order to sell your service or product, you need to know who you’re selling to. There are 4 main generations that are active in the daily market, Baby Boomers, Gen X, Gen Y(Millennials) and Gen X. Not every consumer is alike and that goes double for each and every generation. Some use different channels of communication than the other or spend more time on the internet. Like I said before you have to know your customer, let’s go over optimising your marketing for each generation.


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What Makes a Great Logo? (Infographic)

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If I asked you to close your eyes and think of as many logos as you could, how many do you think you could think of? I bet you could recall more than you thought you knew because what makes a great a logo is its capability to be remembered. Logo’s are a representation of everything a company stands for and they need to perfect. There is a science to logo making and thanks to CompanyFolders you’ll be able to see everything that goes into making the perfect logo. 

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5 Characteristics of a Successful Auto Shop Owner

Sucess

Everyone that owns a car has one day been to an auto mechanic. An auto mechanic can be a car owners best or worst nightmare. People use their cars every day so whenever there is a problem they need it diagnosed quickly and resolved even quicker. People tend to get upset over things they don’t understand and not a lot of people understand car’s and their parts. In order to attract and keep customers, you have to be your our A game every day. Here are some of the qualities that a successful auto shop owners should possess:

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How To Build Trust With Your Customers

TRUST

Loyal customers are made from great auto shop-customer relationships. And like any other relationship, you have to start by first building trust with your customers. However, this is harder than ever before because people have become distrusting of auto mechanics.

People are distrusting of auto mechanics because:

  • they read stories all over the internet about people who have had terrible auto service experiences
  • they themselves have had a terrible auto service experience in the past
  • there are so many different factors that affect the cost of an individual work order that people often don’t know what they’re paying for 

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