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Getting traffic to your website is only half the battle – once visitors are there, it’s important to keep them from navigating away to other sites. Website designers call this the ‘bounce rate‘ – the percentage of users who leave your website without navigating through your content, clicking on other pages or checking out your links.
Most local businesses have a lot to gain from positive reviews and a lot to lose from negative reviews. According to a BrightLocal consumer review survey, nearly 9 in 10 consumers read online reviews to determine the quality of a local business and 39% do so on a regular basis. 72% of consumers say that positive reviews make them trust a business and influence their decision to purchase. It is evident that in this digital age, online reviews have an enormous impact on a consumer’s final decision based on where to give their business.
There is more to enjoying higher search engine rankings than employing SEO techniques such as link analysis and Meta tag optimizations. While all that sounds exciting, it’s really fresh and frequent content that is imperative to a successful SEO campaign. Google’s Freshness Update places a lot of emphasis on the importance of always having new content up on your website. By adding fresh content, your auto shop website will be ranked higher on Google, which ultimately gives your shop more business.
Social media has increasingly become a part of our everyday life. It changed the way we all communicate, both personally and professionally. Driving word of mouth through social media platforms allows the consumers to spread the word faster and further at no extra costs. It’s every marketer’s dream for consumers to talk about their products, post detailed reviews online and tweet about its brand far and wide. According to Nielsen’s latest Global Trust in Advertising Report, 92% of consumers trust recommendations from family and friends than any other form of advertising. If your friend raves about a certain brand or product, you may want to purchase something from the same brand. Therefore, in a world dominated by social networks, creating that consumer buzz is something you have to do to make your brand stand out.
Continue reading “Digital Marketing Shouldn’t Replace Word of Mouth – It Should Complement It!”