How To Build Trust With Your Customers
Loyal customers are made from great auto shop-customer relationships. And like any other relationship, you have to start by first building trust with your customers. However, this is harder than ever before because people have become distrusting of auto mechanics.
People are distrusting of auto mechanics because:
- they read stories all over the internet about people who have had terrible auto service experiences
- they themselves have had a terrible auto service experience in the past
- there are so many different factors that affect the cost of an individual work order that people often don’t know what they’re paying for
What’s Your Companies Internet Grade? 4 Online Marketing Essentials
I know that you’re probably not in class anymore but grades still matter. As a business, you need to have a high score in order to compete in this highly competitive field. You might be thinking “What’s an online grade?” and to that I’d say: “An online grade would reflect how your business is being represented online in any way.” The higher the grade means your business looks more professional and diverse to online consumers. Today we’re are going over some of the basics to making your grade the highest it can be. So quiet down everyone because class is in session.
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4 Marketing Tips To Improve Your Business
Whether you’re a new business owner or a veteran business owner, you should never underestimate the power of marketing. Technology has grown so quickly that information can be transmitted instantly across the planet with the click of a button. So how can you make sure that information about your auto shop gets spread effectively?
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5 of the Best Website Homepage Design Examples
Your homepage is undoubtedly the most important page on your website because you only get to make a first impression once.
Every website has a homepage, and many see it as companies front door. If a new visitor doesn’t like what they see they will hit the back button and leave your company behind. A good website isn’t all about looks (it has to be functional). These 5 real world homepages mix both perfectly.
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3 Factors that Affect Your Website’s Ranking
Google, Yahoo, Bing, etc. The list goes on…
Whether its search engine optimization (SEO) or search engine marketing (SEM), it’s all about search engines! And if you’ve been keeping up with our previous blog posts, you know how big of a deal search engines are to online marketing.
But do we really know how they operate?
Every year MOZ conducts a survey over a sample size of more than 150 SEO experts to see what features they notice that high-ranking websites have in regard to Google’s search engine. Here are the 3 biggest factors that I took away from that survey:
- Domain-level link features
- Page-level link features
- Page-level keyword and content-based features
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5 Most Common Marketing Mistakes
Every business in the world at one point in time marketed their product or service in some way. In order for a business to succeed, marketing needs to be on their top list of priorities. Marketing comes in many forms, Word of Mouth, Print, T.V, Radio and Digital Marketing. The most important two are Word of Mouth and Digital Marketing. Word of mouth generates referrals, which are the life line for small businesses and Digital Marketing is any type of marketing online. We live in a digital world and marketing online is cost effective and the best way to reach your target market. One of worst mistakes a business can make is not to market, but another mistake is to market incorrectly. Let’s take a look at the most common marketing mistakes so you don’t make them!
5 SEO Strategies Every Company Needs To Master
With about 1 billion websites on the internet, it seems almost impossible to make yours stand out. SEO stands for Search Engine Optimization and it’s the best way to make your website easier to find. Search engines like Google, Yahoo, and Bing all rank websites by keywords and popularity. If you have an auto shop in Orlando, Flordia and I go to Google and look up auto shops in Orlando, FL your website should pull up. Search engines send “robots” that check your website and if it’s optimized and fits the keywords searched then it will be on the first page. I know all this talk of “robots” and SEO can get confusing, lets look at 5 strategies for SEO to clear some things up.
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3 Tips to Help Protect Your Social Media Accounts
Do you use Facebook, Twitter, Instagram, Google+, or any other type of social media to promote your shop? If you do, then you can definitely understand how terrifying it would be if someone hacked into all of your accounts. Social media hackings are so common nowadays that it would irresponsible to not protect your accounts.
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He Said, She Said. Guide to Handling Bad Reviews
The internet is a very informative place where customers can find out just about anything. One of the first steps in the buying process is a quick search of the prospect business on the internet. From there, customers can find out a lot of things about that business that could determine if they purchase the product or service. “Negative reviews can have massive effects because everyone loves knowing about the experiences that other shoppers have had,” explains Kyle Willis, CEO of No to the Quo. Bad reviews aren’t the end of the world and can actually be a good thing for your business. Let’s explore good ways to handle bad reviews.
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