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Trends in the Auto Industry: Part 3 – The Drivers Behind the Wheel

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When discussing trends in auto repair, it is important to take a look at the actual drivers behind the wheels. How do these consumers make purchases and how do they view the repair industry overall?

You can’t run an auto shop without the people who support your business. People come in all shapes and sizes, but truly understanding the psychology of your customers/potential customers are key to building a strong lead. Every generation is different, so you need to know how to market to every genre. Here is everything you need to know about the various consumers at your auto shop. 

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Build Your Online Presence With New Content

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One of the most important aspects of your auto shop’s website is its content. As discussed previously, new content helps SEO. If you add fresh content to your website regularly, Google is likely to rank your auto repair shop’s website higher in search results. It is necessary for you to post new content on a regular basis, using techniques like blogging. Continue reading “Build Your Online Presence With New Content”

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Trends in the Auto Industry: Part 2 – How People are Riding in Cars Today

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Cars have surely come a long way since the early 1900s when the first automobile was invented. From horse and buggy to self-driving cars, the car industry has taken over the world. Your car is no longer a measly means of transportation, but a car is a means of transportation in which you spend your life in. Here are some recent changes in the industry regarding how people are actually riding in cars today – ridesharing, carsharing and self-driving cars.

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Four Changes Made to Google My Business That May Affect Your Auto Repair Shop’s Listing

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Google, perhaps the most widely-used website around the world, was created in 1996 by two Stanford University Ph.D. students named Larry Page and Sergey Brin. Since 1996, the search engine has blown up and is the No. 1 search engine to find anything and everything on the internet. 

An important factor in search engine optimization for your auto shop lies in Google’s local listings, called Google My Business. The mission of Google My Business is to attract new customers with a free local listing on Google. This listing appears when people are searching directly for your business or for a local listing similar to it. It is a great way to get the word out about small business and also is helpful in your search engine ranking. Since the beginning of 2017, Google My Business has undergone some changes. Check out are four changes that will affect your auto shop’s Google My Business listing: 

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Trends in the Auto Repair Industry: Part 1 – They Don’t Make Horses Like They Used To

Auto Repair Trends_1 (1).jpgWhere do you start a report about the state of auto repair marketing today? It makes sense that we should first explore how we got here in the first place – so bear with us as we recap a brief history of the auto repair industry (and if you’re interested in a more-extensive overview of the history of auto repair in the U.S., you may want to check out our separate report, The History of Auto Repair in America). 

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CarCareCONNECT Featured in NAPA AutoCare Insight Magazine

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CarCareCONNECT is excited to be featured in this quarter’s NAPA AutoCare Insight magazine.

The CarCareCONNECT team contributed an educational article to the magazine titled, “3 Marketing Misconceptions.” The article lists the most common reasons automotive repair center owners typically state for NOT wanting to launch a website or invest in online marketing.

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Turn Your Auto Repair Shop Into a Social Media Hotspot

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In the past two years the “geofilter” has completely taken over social media – mainly on Snapchat and Instagram. Geofilters are location-based overlays that can be used for both personal and business use. Snapchat is constantly producing geofilters that their 150 million daily visitors can use, and now, just recently Snapchat enabled their users to be able to make their own. Following the rapid geofilter trend, Instagram created the “sticker” in December of 2016. The sticker can also specify your location to it’s more than 1 million monthly users. Both of these can be used for an incredible localized form of marketing.

 

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Improve Communication With Your Auto Repair Shop’s Customers

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What does a businessman, an auto shop owner, and a baby all have in common? Although they may seem like polar opposites, all must use excellent communication skills in order to achieve an ultimate goal. Whether it be a booming business or simply a toy out of reach, communication is key to success. By building a strong communication between your auto shop and your customers you can get better customer feedback which will result in better business for your shop. So how exactly how do you improve communication with your auto shop’s customers? These 4 steps will help you achieve excellent  communication skills which will yield happy customers..

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