Should Auto Repair Shops Use Facebook Ads?

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Have you been scrolling through your Facebook timeline and seen posts that say “promoted?” Or maybe you have found yourself scrolling through a carousel of photos that swipe right to left and advertise a certain product. Those are Facebook advertisements!

Chances are you see nearly a dozen of them on any given login and many times they may be advertisements for a product or company that you recently did a Google search for. Creepy, right? While yes, it may seem like the internet is stalking you, think about how effective this could be for getting new customers from your local area into your shop! Continue reading “Should Auto Repair Shops Use Facebook Ads?”

5 Quotes to Inspire Your Mechanics and Employees

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As the owner of an auto shop, it is important for you to inspire your mechanics and employees to be the best versions of themselves – both personally and professionally. Motivating your employees will boost their productivity, which will result in a higher satisfaction rate for your customers.

While there are many ways that you can do this, inspirational quotes are always a great go-to option. To get you started, CarCareCONNECT has put together this list of five quotes that will inspire your mechanics to do two things: 1) work their hardest in their job; and 2) do what they love outside of the shop. Continue reading “5 Quotes to Inspire Your Mechanics and Employees”

Tax Deductions Auto Shops Don’t Want to Miss

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Tax Day is creeping up quickly! If you are like many people, the clock may still be ticking as you procrastinate filing your taxes. To help you out, we have put together an infographic with tax deductions that you don’t want to miss when you file your auto shop’s taxes. Some may be things that you wouldn’t think of so make sure to take some notes as you slide into home base this tax season!

If you haven’t started filing your shop’s tax returns and know you won’t make the deadline, make sure to keep reading below the infographic for information on how to file an extension this tax season! 

Continue reading “Tax Deductions Auto Shops Don’t Want to Miss”

Where to Recruit New Mechanics and Employees

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One of the most effective ways to grow your shop is by expanding your team. By adding new employees to the mix you are not only adding new skills and experience to the team, but also allowing for more cars to be serviced at once because you now have more hands on deck. When it is within your means to do so, adding new employees is a great way to grow your shop and improve your overall service.

Once you’ve made the decision to hire more employees at your shop, your next question is probably “where do I find new auto mechanics?” Recruiting is a very difficult task for may auto shops. For this reason, we’ve put together a list of five of the best websites to use in your search for new mechanics. Spend less time searching and more time growing your shop! Continue reading “Where to Recruit New Mechanics and Employees”

5 Videos to Cure Your Case of the Mondays

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Monday… It always comes so soon. Why is it that the weekend is never long enough? Plus, it’s nearly impossible to get through any workday without taking a break or two (but Monday always seems even worse)! To avoid frying your brain with 8 straight hours of tedious work, we want you to take a 10-minute brain break and refresh your focus. Check out our list of five videos that will be sure to give your brain a quick rest during the workday. Continue reading “5 Videos to Cure Your Case of the Mondays”

Auto Shop Shuffle: Classic Car Tunes Playlist

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The CarCareCONNECT team loves to blast our favorite tunes while in the office, and we know most auto repair shops love to do the same while working in the shop. But have you ever thought about how your customers might react to the music your shop is playing? Sometimes our favorite jams aren’t exactly work appropriate and may be a little off-putting to customers waiting in the shop. That’s why our CarCareCONNECT team has put together playlists for every genre, all of which have clean lyrics and are 100% customer appropriate.

No matter what type of music your mechanics are listening to, we will be posting a playlist in a new genre every Friday for the next few weeks. First on the list…. Classic Car Tunes!

Continue reading “Auto Shop Shuffle: Classic Car Tunes Playlist”

An Uber for Car Repair? Why Your Shop May Need to be Worried

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In today’s world, it is rare to see someone pass by without their smartphone glued to their hand. As a matter of fact, 77 percent of American consumers now own a smartphone device. Smartphones are invading every aspect of our lives it seems – the way we order food, drive, date, even the way we sleep. And now, smartphone apps are even changing the way consumers get their cars repaired. Continue reading “An Uber for Car Repair? Why Your Shop May Need to be Worried”

How Auto Shops Can Get New Customers with Instagram

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In the past few years, Instagram has quickly grown to be one of the hottest apps on the market and currently has over 600 million monthly users. Not only did it rise to fame quickly, but it is still growing at an extremely high rate. As depicted in the chart below, Instagram has the highest percentage of month-to-month audience growth of any popular social media channel on the web.

In case you’re new to Instagram, it is the Polaroid picture of the future. And yes, there is more to it than just posting pictures of your food. Instagram is a photo-sharing app that recently added features for small businesses to visually represent their company to potential customers. Snap a fun picture of your business, add a special effect filter, write a caption and you’re done! Instagram is a free and easy tool that your auto shop needs to be using. (Trust us!) Continue reading “How Auto Shops Can Get New Customers with Instagram”