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As described in our previous blog post, Auto Shop Landing Pages 101, landing pages are single web pages that help convert your web visitors into leads for certain products or services. So now that you have a better understanding of a landing page, how do you make it as effective as possible?
If you want to get the most out of automotive digital marketing, it is important to understand what it means to have a mobile-friendly website for your shop. If a website is mobile-friendly, that means that it is easy to navigate on a smartphone. The display of a mobile-friendly site is different than what would appear on a laptop or desktop, because the size of the content on the site adjusts to the size of the smartphone or mobile device.