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In order to make the most out of your marketing budget, you must know exactly which tactics are converting the best and showing the greatest ROI. The closer that your shop can get to attributing its sales to individual marketing efforts, the better.
Continue reading “How Call Tracking Can Optimize Auto Repair Marketing”
Building lasting relationships with customers is necessary to running an exceptional auto repair shop. As customers use their desktops less and their phones more, a text or messaging service provides a personal touch that can be convenient for both the front office of your shop and the customer. Messaging apps have skyrocketed in popularity in the last couple of years and there have been signs pointing to its success and continued adoption by businesses to communicate with their customers.
Continue reading “Messaging Makes It Easy For Auto Repair Customers To Keep Appointments”
Since its introduction in 2007, Waze has grown to be one of the most popular apps in the world, attracting over 65 million active users in 185 countries worldwide. It is a navigation app that allows users to add traffic reports, police sightings and other hazards to the map for users to see. Waze users are not only abundant (to say the least), but they are also very dedicated to the app with the average user spending about 438 minutes per month on the app.
With such a vast audience using Waze daily, why not make them aware of your auto repair shop? By adding your business to Waze’s map, drivers are alerted when your location is nearby and your auto shop will also show up in Waze search results. This can bring a whole new audience of people in your local area right to your front door. Continue reading “Boost Your Auto Repair Business with Waze”
At the beginning of every year, the most innovative consumer electronics companies in the world gather in Las Vegas to unveil and compete for buzz around their latest creations. In recent years, as automobiles have continued to look more like consumer electronics than mere transportation options, the Consumer Electronics Show (CES) has become the backdrop for the latest innovations in the automotive industry – setting the pace for new vehicle and industry developments we can expect to see over the course of this year’s international auto shows. Continue reading “Top 5 Most Talked About Automotive Topics at CES 2017”
Continue reading “Five Ways Auto Repair Shops Fail at Local Marketing”
Voice search is the act of using a “digital assistant” to search for a piece of information on the internet. It is a trend that we largely started to see in 2015 and has been steadily rising ever since.
Many brands have launched AI (artificial intelligence) digital assistants, some of the most popular being Amazon’s Alexa, Microsoft’s Cortana, Apple’s Siri and Google’s Google Assistant. Originally, digital assistants were found in smartphones. But now these companies are also offering voice-activated devices (or speakers) that are used for voice search in the home. The devices are spreading the reach of digital assistants past smartphones and into the homes of consumers.
Continue reading “How to Optimize Your Auto Repair Website for the Voice Search Trend”
On December 15, 2016, Google released the addition of a “photo insights” metric to the Google My Business dashboard. Google summarized the Insights update with the statement, “Insights are now available for photos. See how your photos perform compared to photos of businesses like yours.”
It is important for your auto shop to understand this new metric and how to view it in your Google My Business dashboard. Continue reading “Google My Business Releases Photo Insights”
CarCareCONNECT is excited to announce that it has updated its website template library with the addition of the Ace template. Check out the new features below:
Google’s Year in Search 2016 was released in December, breaking down the top online searches for the year. Globally, searches for Pokemon Go, iPhone7 and Donald Trump were top of the list, but CarCareCONNECT has narrowed down the list and is giving you a look at the car brands that were searched the most in the United States throughout 2016.
As a mechanic, you most likely don’t know the first thing about writing a blog post. You probably also don’t think that you have extra time in the day to spend on blogging. In all honesty, it is just another thing to put on your daily to-do list, but it is extremely important for you to constantly update your website with unique content.