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Hello Marketing, Welcome to 2015

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Everything is always evolving. We aren’t driving Model Ts anymore, and I don’t see anyone using a flip phone (except my grandmother). Just like cars and technology, marketing is always evolving. More importantly, like a lot of things today, marketing has gone digital. Print and magazine ads are still popular (don’t get me started on radio), but the main focus is online marketing. Online marketing is hard to ignore especially when over 3 billion people are on the internet (40% of the world’s population). Do I have your attention yet?
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You’re Awesome. They Aren’t. Guide To Beating The Competition

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Competition is everywhere. Every business in the world has some form of competition. Some studies suggest competition is a good thing because it gets the business to work a lot harder for their customers. This ensures that the consumer gets the best product or service. If the customer doesn’t find that then there is another business to offer a similar service. If Starbucks messes my coffee up then I’ll go down the street to Dunkin Donuts. So is good service the secret to beating the competition? Well, good service doesn’t hurt but there are defiantly some other keys to beating the competition.
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Website Definitions: Glossery of terms you should know

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Technology can be the best thing for a small business. But technology is only useful when you use it in the right way. Webpages are the best resource for your customers to find you online. For someone just getting started, or someone looking to have a site designed, all the technical jargon can be overwhelming. Let’s go over some of the basics to get you started.

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Don’t Get Left Behind. Use Your Social Media Right.

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I just bought new tires for my car. I don’t think I’ll put them on, though because that would take too long. 

That sounds ridiculous, right?

What if I told you that businesses use this excuse every day.

“I just made this social media account for my business”. “I don’t think I’ll post on them, though because that would take too long”.

Social media is too important to ignore, especially in today’s tech age. Social Media is also something that is easily overlooked in everyday tasks. Let’s go over social media’s impact because just like tires social media can help take you somewhere.

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How To Avoid Confusing Content

Does your auto repair site have a blog, or a place on your website for content? If not, it should. But even if you already have a blog on your website, that doesn’t mean that it will automatically be a huge success. If you’re a mechanic who is writing your own content for your website or blog, it’s important to remember that not everyone knows what a spark plug or throttle body is. You have to cater your content to your reader, or else your website suddenly becomes confusing and boring. Continue reading “How To Avoid Confusing Content”

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