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If You Don’t Have A Website, You Don’t Exist

If You Don’t Have A Website, You Don’t Exist

Your Location is Important Online Too

Would you rather have your shop located on a busy street that runs through the heart of your town, or on a dead end road on the outskirts somewhere? Do you have signs outside your shop, or do you leave people guessing about what you actually do behind those bay doors they drive by every day? The answers to both of these questions are obvious. Of course you want to be in a busy location, where potential customers see you and know you are in a convenient location for their eventual car repair and vehicle maintenance needs. Continue reading “If You Don’t Have A Website, You Don’t Exist”

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Returning Customer or New Customer: Who is More Important?

Returning Customer or New Customer: Who is More Important?

Customer Retention & Customer Acquisition

Becoming a car owner means you’re also about to become an auto shop customer. The two go hand-in-hand: car owners understand that before too long, their car is going to need maintenance. It’s only normal for someone to want a reliable repair shop to service their car for regular maintenance when needed. Through the years, repair shops have developed a bad reputation for being untrustworthy and taking advantage of customers. Continue reading “Returning Customer or New Customer: Who is More Important?”

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The Pros and Cons of Direct Mail Campaigns

The Pros and Cons of Direct Mail Campaigns

Direct mail campaigns have long been a tried and true method of marketing for small businesses. But with the rise of the internet, you may have heard of some companies turning away from direct mail and other types of traditional marketing. That probably hasn’t stopped the number of ads that come through your mailbox, though. And there’s a simple reason for that: direct mail campaigns work.

Continue reading “The Pros and Cons of Direct Mail Campaigns”

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What All Auto Repair Shops Need to Know About Word-of-Mouth

What All Auto Repair Shops Need to Know About Word-of-Mouth

How Word-of-Mouth Has Changed

There is no denying the power of word-of-mouth. Whether you opened your shop fifty years or five weeks ago, referrals and recommendations from customers, friends or family members have kept your doors open – and your bays full.While word-of-mouth keeps business coming in, it’s also one of the most-common reasons shops fail to grow to their full potential.

Continue reading “What All Auto Repair Shops Need to Know About Word-of-Mouth”

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The 10 Most Important Online Directories for Your Auto Repair Shop

The 10 Most Important Online Directories for Your Auto Repair Shop

Why Your Auto Repair Shop Needs Online Directories

Remember when customers used phonebooks to find you? You know, those brightly-colored yellow books that used to be our go-to resource for local services? For years, simply paying for your listing in the yellow pages was enough to keep the business coming in. It seems like that all changed overnight, as there is no arguing the Internet forever transformed the way customers search for, find, evaluate and ultimately decide on a local service provider to do business with.

Continue reading “The 10 Most Important Online Directories for Your Auto Repair Shop”

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SEO and PPC – The Fight for the Top Spot

People are searching online for auto repair services every day. Google’s own research shows that 50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer or tablet did the same.

As we’ve discussed before, no matter what your marketing strategy is, it’s important to be at the top of search engines results. And while SEO and PPC will get you to that top spot, as a small business owner you have to determine which avenue is better for your auto shop.

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Continue reading “SEO and PPC – The Fight for the Top Spot”

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