The 10 Most Important Online Directories for Your Auto Repair Shop

The 10 Most Important Online Directories for Your Auto Repair Shop

Why Your Auto Repair Shop Needs Online Directories

Remember when customers used phonebooks to find you? You know, those brightly-colored yellow books that used to be our go-to resource for local services? For years, simply paying for your listing in the yellow pages was enough to keep the business coming in. It seems like that all changed overnight, as there is no arguing the Internet forever transformed the way customers search for, find, evaluate and ultimately decide on a local service provider to do business with.

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SEO and PPC – The Fight for the Top Spot

People are searching online for auto repair services every day. Google’s own research shows that 50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer or tablet did the same.

As we’ve discussed before, no matter what your marketing strategy is, it’s important to be at the top of search engines results. And while SEO and PPC will get you to that top spot, as a small business owner you have to determine which avenue is better for your auto shop.

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The Power of Positive Reviews

 

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Most local businesses have a lot to gain from positive reviews and a lot to lose from negative reviews. According to a BrightLocal consumer review survey, nearly 9 in 10 consumers read online reviews to determine the quality of a local business and 39% do so on a regular basis. 72% of consumers say that positive reviews make them trust a business and influence their decision to purchase. It is evident that in this digital age, online reviews have an enormous impact on a consumer’s final decision based on where to give their business.

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