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We’ve all been told that social media is important, but many shop owners believe only millennials use it. At this point, social media is being used by all generations to keep up with what is going on in the world, and it is a great place for businesses to spend time advertising on. If your auto shop is not already on social media, this is your invitation to the party.
In the past two years the “geofilter” has completely taken over social media – mainly on Snapchat and Instagram. Geofilters are location-based overlays that can be used for both personal and business use. Snapchat is constantly producing geofilters that their 150 million daily visitors can use, and now, just recently Snapchat enabled their users to be able to make their own. Following the rapid geofilter trend, Instagram created the “sticker” in December of 2016. The sticker can also specify your location to it’s more than 1 million monthly users. Both of these can be used for an incredible localized form of marketing.
Continue reading “Turn Your Auto Repair Shop Into a Social Media Hotspot”
Have you been scrolling through your Facebook timeline and seen posts that say “promoted?” Or maybe you have found yourself scrolling through a carousel of photos that swipe right to left and advertise a certain product. Those are Facebook advertisements!
Chances are you see nearly a dozen of them on any given login and many times they may be advertisements for a product or company that you recently did a Google search for. Creepy, right? While yes, it may seem like the internet is stalking you, think about how effective this could be for getting new customers from your local area into your shop! Continue reading “Should Auto Repair Shops Use Facebook Ads?”
In the past few years, Instagram has quickly grown to be one of the hottest apps on the market and currently has over 600 million monthly users. Not only did it rise to fame quickly, but it is still growing at an extremely high rate. As depicted in the chart below, Instagram has the highest percentage of month-to-month audience growth of any popular social media channel on the web.
In case you’re new to Instagram, it is the Polaroid picture of the future. And yes, there is more to it than just posting pictures of your food. Instagram is a photo-sharing app that recently added features for small businesses to visually represent their company to potential customers. Snap a fun picture of your business, add a special effect filter, write a caption and you’re done! Instagram is a free and easy tool that your auto shop needs to be using. (Trust us!) Continue reading “How Auto Shops Can Get New Customers with Instagram”
Twitter lists are one of the hottest new trends in the digital marketing world. The list function on Twitter allows you to monitor what people the people in your specific list are tweeting about, and gives you an easy way to check out other Twitter users in one, easy-to-access place. To make things easier for you, we have compiled all of the Twitter list information that you need to know for success. Continue reading “How Your Auto Repair Shop Can Use Twitter Lists”
Facebook reaches over 1.23 billion people every single day and is widely known to be the most popular social network in the world. Facebook’s ability to reach people from virtually every part of the world (or more specifically, your local area) makes it the perfect setting to advertise your auto shop. But let’s face it – creating Facebook posts for your business can be pretty tricky. Have no fear, engaging potential customers with your Facebook posts can be made easy with these tips and tricks for crafting the perfect post. Continue reading “Facebook Tips & Tricks for Your Auto Repair Shop”
In the six years since Snapchat was created, it has become one of the largest social networking apps in the world. According to Bloomberg, there are over 150 million people using Snapchat every day, which recently surpassed Twitter who only has 140 million users daily. Snapchat is a popular social platform for all ages but is widely used specifically in the millennial demographic. Snapchat boasts that “on any given day, Snapchat reaches 41 percent of all 18 to 34 year-olds in the United States.”
We are all aware that millennials are highly influenced by social media. But did you know that 30.1% of drivers today are millennials? With such a large percentage of drivers, it is important for your auto repair shop to market to these millennials, and Snapchat is a great place to start. Continue reading “Snapchat Geofilters Snap Your Advertising into Action”
Nearly everyone on the planet has heard of Twitter, but what some people don’t know about Twitter is that it is one of the best platforms for companies to directly interact with their customers. Twitter allows businesses to get in touch with their customers so that they can answer users’ questions at the exact moment they’re asking them. Aside from bridging the gap between businesses and their existing customers, Twitter is also a great tool for your auto repair shop to find new potential customers in your area. Continue reading “How to Use Twitter to Find New Auto Repair Customers”
Do you use Facebook, Twitter, Instagram, Google+, or any other type of social media to promote your shop? If you do, then you can definitely understand how terrifying it would be if someone hacked into all of your accounts. Social media hackings are so common nowadays that it would irresponsible to not protect your accounts.
Continue reading “3 Tips to Help Protect Your Social Media Accounts”