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As a small business trying to market your auto shop you may have heard the term “search engine optimization.” Search engine optimization (or SEO) is key for maximizing your website’s potential. Here’s everything you need to know how search engine optimization (SEO) and how it can help your local auto repair shop’s presence online.
When it comes to your website, you always hear that having a high search engine ranking is important, but do you ever wonder how you can actually check your ranking? There are a few different ways to check your website’s search engine ranking, and our CarCareCONNECT team has put together a list of all the methods you can use to make sure your website is ranking as high as possible. Continue reading “How to Check Your Website’s Search Engine Ranking”
If online marketing for your auto repair shop has been top of mind recently, it is very likely that you have heard the term “PPC” or “pay-per-click” tossed around in conversation. While this topic may be somewhat difficult to understand, we have broken it down below to make sure that your auto shop can get the maximum number of customers from the internet that it deserves. Continue reading “How Your Shop Can Get Impact With Pay-Per-Click”
Standout in Search ResultsHave you recently searched online for a local restaurant and noticed the address, hours and phone number listed on the side of your search results? That’s schema markup at work.
Schema markup refers to a specific way to code key local data on your shop’s website. Schema markup was created from a collaborative effort by Google, Yahoo and Bing. This format and coding is universally understood by each of the major search engines. Continue reading “Improve Your Auto Shop’s Search Results with Schema Markup”
For most auto mechanics, the language of search engine marketing can be foreign. While the definition for “title” may seem like common sense, we know what you’re thinking – what are meta descriptions? When we refer to titles and meta descriptions, we’re talking about the clickable title and brief description that show up in Google search results when a someone searches keywords related to your auto repair shop. Continue reading “An Auto Shop’s Guide to Titles and Meta Descriptions”
Yep, you read it right. We’re telling you to NAP everywhere. But we’re not telling you to sleep. NAP stands for name, address and phone number and is extremely important for local search engine optimization (SEO) success. In a way, you could compare it to your shop’s fingerprint.
Continue reading “Why Your Auto Repair Shop Needs NAP Consistency”
Voice search is the act of using a “digital assistant” to search for a piece of information on the internet. It is a trend that we largely started to see in 2015 and has been steadily rising ever since.
Many brands have launched AI (artificial intelligence) digital assistants, some of the most popular being Amazon’s Alexa, Microsoft’s Cortana, Apple’s Siri and Google’s Google Assistant. Originally, digital assistants were found in smartphones. But now these companies are also offering voice-activated devices (or speakers) that are used for voice search in the home. The devices are spreading the reach of digital assistants past smartphones and into the homes of consumers.
Continue reading “How to Optimize Your Auto Repair Website for the Voice Search Trend”
Google defines bounce rate as the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance without interacting with the page). For most people the obvious goal is to keep the bounce rate low, but sometimes when you are checking your website analytics you may notice that you have a very high bounce rate. Continue reading “Are High Bounce Rates Always Bad?”
Don’t worry, your phone is not becoming HAL 9000, from “2001: A Space Odyssey” now that voice search is becoming the norm. It was only 2011 when we were first introduced to Siri, iPhone’s personal assistant that regularly answered the question, “What’s the weather today, Siri?” Continue reading “Voice Search Gaining in Popularity, Accuracy”
One of the fastest growing search trends is an increase in ‘near me’ searches. It’s no surprise that these searches have increased, most people want to find the most convenient business for their needs. As people change the way they search, search engines, which I will now just refer to as Google, have also had to adjust. Searching habits have changed nearly as often as Google has updated its algorithms and search layouts. Search engines have always had the goal of providing users with the most relevant search results which is why they also adjusted their search results. If a user is looking for an auto shop, they will no longer be directed to the “Best Auto Repair Shop” that is 50 miles away. Continue reading “The Growth of “Near Me” Searches”