SEO and PPC – The Fight for the Top Spot

People are searching online for auto repair services every day. Google’s own research shows that 50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer or tablet did the same.

As we’ve discussed before, no matter what your marketing strategy is, it’s important to be at the top of search engines results. And while SEO and PPC will get you to that top spot, as a small business owner you have to determine which avenue is better for your auto shop.

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