Use Data to Track Your Marketing Success
Even after you have put strategic marketing tactics into place for your business, you are not done! One of the most important things you need to do is track your results and make sure your efforts are proving successful.
What Does Your Car Say About You?
According to the AAA News Room, the average American spends about 17,600 minutes behind the wheel each year. Now that is a huge chunk of time! We live in our cars so the car you drive can tell a lot about you. What does your car say about you?
How to Extend Your Online Reach with Social Media
We’ve all been told that social media is important, but many shop owners believe only millennials use it. At this point, social media is being used by all generations to keep up with what is going on in the world, and it is a great place for businesses to spend time advertising on. If your auto shop is not already on social media, this is your invitation to the party.
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Use Email Marketing to Stay in Touch with Customers
Email is a great way to stay top-of-mind with your customers. While you shouldn’t flood their inbox with emails, it is important to plan out e-blasts that contain content that your audience will be interested in. Take these questions into consideration as you are planning out your email strategy:
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Trends in the Auto Repair Industry #4: Independent Auto Shops vs. Dealerships
Cars now are more complicated than ever before. They are rapidly growing and becoming more advanced than never before. The car industry, and dealerships/autoshops in particular, are now heavily relying on the internet. The internet is full of information at your fingertips; here is how to use it for your auto shop’s benefit.
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Online Reviews: The Good, The Bad, and The Ugly
Think about the last time you were trying to decide between what small business to use for a service. Generally, people will read the reviews before trusting a company, especially one working on their expensive car, before investing time and money. Reviews are a great way to draw your customers in and create a trustworthy business. Whether they are good or bad, here’s the importance of online reviews and tips for how to respond to them.
Quick Tips to Build Your Auto Repair Shop’s Brand
A brands is a huge part of getting customers to remember your business, no matter what size your business is. It is a great way to support your small business and create relationships with customers. According to The Business Dictionary, a brand is a unique design, sign, symbol, words or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors.
All great brands consist of a few different things: logo, brand colors, taglines, fonts/typography, “voice”, imagery and a mascot or spokesperson. So how exactly do you build your auto repair shop’s brand? Here are four steps to build your businesses brand no matter how small your company is:
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Trends in the Auto Industry: Part 3 – The Drivers Behind the Wheel
When discussing trends in auto repair, it is important to take a look at the actual drivers behind the wheels. How do these consumers make purchases and how do they view the repair industry overall?
You can’t run an auto shop without the people who support your business. People come in all shapes and sizes, but truly understanding the psychology of your customers/potential customers are key to building a strong lead. Every generation is different, so you need to know how to market to every genre. Here is everything you need to know about the various consumers at your auto shop.
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Build Your Online Presence With New Content
One of the most important aspects of your auto shop’s website is its content. As discussed previously, new content helps SEO. If you add fresh content to your website regularly, Google is likely to rank your auto repair shop’s website higher in search results. It is necessary for you to post new content on a regular basis, using techniques like blogging. Continue reading “Build Your Online Presence With New Content”