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For most auto mechanics, the language of search engine marketing can be foreign. While the definition for “title” may seem like common sense, we know what you’re thinking – what are meta descriptions? When we refer to titles and meta descriptions, we’re talking about the clickable title and brief description that show up in Google search results when a someone searches keywords related to your auto repair shop. Continue reading “An Auto Shop’s Guide to Titles and Meta Descriptions”
Twitter lists are one of the hottest new trends in the digital marketing world. The list function on Twitter allows you to monitor what people the people in your specific list are tweeting about, and gives you an easy way to check out other Twitter users in one, easy-to-access place. To make things easier for you, we have compiled all of the Twitter list information that you need to know for success. Continue reading “How Your Auto Repair Shop Can Use Twitter Lists”
The auto repair industry has more than 250,000 businesses across America. With so many options, do you ever wonder what steps actually lead customers into your auto repair shop? CarCareCONNECT has created the infographic below to map out some of these potential journeys to your auto repair shop.
Continue reading “Customer Journey to the Auto Repair Shop [Infographic]”
Digital marketing is a continually expanding, maturing field. Each year heralds in rising trends, strategic optimization and forward progress. While looking back at 2016, our team identified some of the most pertinent facts from around the field to illuminate potential areas of growth for your shop in 2017. Continue reading “12 Statistics to Guide Your Auto Shop’s Digital Marketing Strategy”
Founded in 1901, the Chicago Auto Show is one of the largest and longest running auto shows in the United States. Originally held in the Chicago Coliseum, the Chicago Auto Show now takes place at the McCormick Place Convention Center and features over 1,000 different cars, covers 1 million square feet, and includes five indoor test tracks as well as outdoor test drives.
Continue reading “Fan Favorites from The Chicago Auto Show 2017”
We know you’ve probably heard plenty of people preaching the importance of having a mobile-friendly website, but is having a mobile compatible site really that important? At CarCareCONNECT we are here to tell you that it is a necessity.
Not only are mobile Google searches now more common than searches from desktops, but mobile searches also lead to more actions than desktop searches. According to Mobile Marketing Engine, 70 percent of mobile searches lead to action on websites within one hour. Still not convinced? Check out the following reasons your auto shop’s website needs to be mobile-friendly. Continue reading “Your Auto Shop Needs a Mobile-Friendly Website”
You believe in your shop. When you hear someone verbalize a strange rattle in their engine, the first thing you do is tell them to stop by your shop so you can get it taken care of. If you could offer the same advice for anyone having vehicle issues, you would. But there are only so many hours in the day. Outside of work, your family and shop rightfully take up most of your time. Simply put, there isn’t enough time in the day to convince folks to make your shop their #1 auto shop stop.
Continue reading “How to Improve Your Auto Shop’s Google Star Rating”
Facebook reaches over 1.23 billion people every single day and is widely known to be the most popular social network in the world. Facebook’s ability to reach people from virtually every part of the world (or more specifically, your local area) makes it the perfect setting to advertise your auto shop. But let’s face it – creating Facebook posts for your business can be pretty tricky. Have no fear, engaging potential customers with your Facebook posts can be made easy with these tips and tricks for crafting the perfect post. Continue reading “Facebook Tips & Tricks for Your Auto Repair Shop”
Adding new content to your website is an important factor in SEO success. Blogging is a great way to add content and should provide information to the interested folks checking out your website. It should show that you and your team know your stuff. Blogging may sound overwhelming, but there are many different types of blog post formats, that it really should be somewhat easy to write unique, informational or entertaining content. Take time to think about what types of blogs match best with your shop’s philosophy and skillset. Below are several suggestions for formats of posts to keep your blog fresh.
Continue reading “Auto Repair Blogging Tips: 5 Blog Post Formats”
Did you know that 88 percent of consumers trust online reviews as much as personal recommendations? With such a high percentage of consumers looking to the internet for guidance when choosing their products and services, it is to your benefit to have a strong online presence, especially when it comes to reviews from customers.
Continue reading “Do You Know What Your Shop’s Customers are Saying About You Online?”